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MEDIA ADVISORY: 7th July 2007  

FOR INFORMATION ONLY   Alison Blower, Media Coordinator  [email protected] Tel: 0207729 8732 Mob: 07967 698928
Alex Grace, Media Coordinator  [email protected] Tel: 0207729 8732 Mob: 07779 614054

SPOKESPEOPLE: 1. Dr Ashok Sinha - Director, I Count Campaign

2. Sharon Looremeta - Maasai voice on climate change impacts



at Live Earth, Wembley Stadium

I Count - official campaign partner of Live Earth and the UK’s largest campaign on climate change - is encouraging people to count personally (by reducing their own carbon emissions) and politically (by making their voice heard). I Count will be answering the ‘calls to action’ and showing the public and politicians that all our actions on climate change count. 

- Director of the I Count campaign, Dr Ashok Sinha. He has a PhD in Renewable Energy and spent a number of years pursuing research into climate change science before moving into policy work with Forum for the Future.  Since then, he’s worked for The Jubilee Debt Campaign and Make Poverty History before joining as Director of the I Count campaign.

- Maasai Campaigner, Sharon Looremeta, has travelled to Wembley to deliver a global warning on behalf on the I Count campaign. Sharon Looremeta, a Maasai woman from the Rift Valley of Kenya, will address the world at Live Earth UK this Saturday as spokesperson for the I Count campaign. Sharing her first-hand experiences of the impact the changing environment is having on her people, the Maasai, Sharon hopes that her presence will bring the issue of climate injustice to the fore.

I Count - is supported by the 50+ UK organisations of the Stop Climate Chaos coalition - including Friends of the Earth, Greenpeace, Oxfam, People & Planet, Women’s Institute, Unison, RSPB, Tearfund and WWF-UK. At Glastonbury 2007, I Count gained 70,000 new supporters from festival goers to organiser Michael Eavis and performers The Kaiser Chiefs.

Governments need to keep us under the 2 degree C temperature global warming danger threshold.  To do that, we need at least 80% global cuts in greenhouse gas emissions by 2050. Individuals are encouraged to sign up to the campaign online at www.icount.org.uk.

Alison Blower, Media Coordinator    Alex Grace, Media/Artist Liaison Coordinator
email: [email protected]   email:[email protected]
Tel: 0207729 8732 Mob: 07967 698928   Tel: 0207729 8732 Mob: 07779 614054 

Editor’s Notes

1. The I Count campaign calls on the UK government to provide:

• action internationally: ensure that global greenhouse gas emissions are cut by at least 80% by 2050
• action for justice: deliver assistance to developing countries to adapt to climate change and give access to clean energy to meet their developmental needs
• action in the UK: introduce a Climate Bill to reduce greenhouse gas emissions by at least 3% per year.

2. Stop Climate Chaos coalition members include: Friends of the Earth, Greenpeace, Oxfam, People & Planet, National Federation of Women’s Institutes, RSPB, Tearfund, World Wide Fund for Nature - UK (Board members), A Rocha, ACTSA, Action Aid, Airport Watch, BMS World Mission, CAFOD, Campaign against Climate Change, Campaign to Protect Rural England, Carplus, Climate Outreach and Information Network, Come off It, Christian Aid, Earth Restoration Service, Ethical Consumer, Ethical Jobs, From Greenhouse to Green House, Garden Organic, Glasgow Eco-Renovation Network, Global Student Forum, Green TV, Islamic Foundation for Ecology and Environmental Science, Islamic Relief, Medact, National Commission for Justice and Peace, The National Trust for Scotland, Operation Noah, Plan B, Practical Action, Ramblers, Road Block, SAOCC, Save our World, SCIAF, Shared Energy, SPEAK, Spokes, Surfers Against Sewage, Sustrans, Take Global Warming Seriously, The Wildlife Trusts, Transport 2000, UNA, Unison, WaterAid Women's Environmental Network, Woodland Trust, World Development Movement, Youth Against Climate Change

3. Sharon Looremeta works for Practical Action. A member of the I Count campaign, Practical Action, is an international development charity, using technology to fight poverty Around the world, Practical Action is working with people to help them adapt to the effects of climate change.now and for generations to come. www.practicalaction.org