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I Count Sees Double at Green Awards 2007

30th Oct 2007

I Count, the campaign of Stop Climate Chaos - the UK’s largest coalition on climate change, fought off fierce competition and swept up not one but two awards at the prestigious annual Green Awards event on October 26th 2007 in categories Best Audio Visual and Best Copy

Ashok Sinha, director of I Count  said: “The competition for this year’s Green Awards 2007 was formidable and we are delighted and very honoured to pick up awards for both our film and book. The I Count campaign looks forward to the challenge of another creative and distinctive year ahead in the production of our communication activities.” 

BEST GREEN AUDIO VISUAL (Under 100k) Winner: 'I’m Irresistible', I Count. Directed by the award winning Gerald McMorrow and with a soundtrack by Malakai, the film features many famous faces including Alex Zane, Richard Coyle, Jamie Bell, Sophia Myles and Terra Naomi. The message of the film is simple - individually we are great - together we are irresistible. Taking steps together we can tackle climate chaos and persuade governments to do so too. The film was premiered on the Pyramid Stage at Glastonbury 2007, where an incredible 70,000 people signed up to support the I Count campaign. The film was also shown at Live Earth UK, of which Stop Climate Chaos was the UK NGO partner. It was screened at various other music festivals throughout the summer, including Bestival, Green Man Festival, Rhythm Festival and Leeds and Reading Festivals.

Other shortlisted entries: Greenpeace International, Scottish Waste Awareness Group

Judges comments: 
“Strong concept, high production values, modern and positive in tone."
"I think the Stop Climate Chaos campaign spreads the message in a very dynamic way, addressing all groups of society. It aptly demonstrates that everyone needs to become an activist and that it is imperative to take a holistic approach when dealing with climate change.”

BEST USE OF GREEN COPY - Winner: I Count 'Step by Step Guide to Climate Bliss', published by Penguin. For the best campaign that demonstrated creative excellence in terms of informative and appropriately styled copy writing in support of the brand, product or service being promoted to illustrate some aspect of sustainability whether for a product, service, event, private company, public sector information campaign, NGO or charity sector campaign.

To coincide with the launch of the I Count campaign in October 2006, the Stop Climate Chaos coalition teamed up with Penguin books to publish an entertaining, simple guide to cutting carbon emissions in people’s everyday lives. Entitled 'I Count: A Step by Step Guide to Climate Bliss', the book was designed to be uplifting, visual, un preachy and funny. Written by Rob Alcraft and illustrated by James Joyce, the end product was an entertaining myth-busting practical guide for anyone suffering from information overload on climate change.  Beautifully illustrated and packed full of interactive pages, it’s a book that can change the world - literally. 

Whether it’s sharing a bath with a friend - or practising “The Power of Off” (on appliances), the book proves that we can all make a difference by the smallest actions. It also encourages people to put pressure on politicians to take action too with the inclusion of a cut out pledge card to the Prime Minister at the end. The book is available in all major book shops at £3 around the UK, as well as online via Amazon (if you purchase over 10 copies it only costs £1.50).  

Other shortlisted entries: Context, Sustrans. 

Judges comments: 
“ An exciting campaign that put across a clear and succinct message…and was a finely crafted piece of the copywriter's art.”

Fans of the book

Jo Brand: ‘I usually hate books that tell you what to do, but this one actually made me laugh and showed me how to save a bit of cash.’

Rory Bremner: “When politicians jump on a bandwagon you can be sure it’s gaining momentum. The benefits of positive action now are unarguable… this book will help you start and make you laugh. NOTE Laughter is not yet a carbon critical emission.”


Notes to Editors:
1. I Count is the campaign of the Stop Climate Chaos coalition - showing the public and politicians that all our actions to reduce carbon emissions count.  We are the largest campaign on climate change and together we are millions of people and counting. www.icount.org.uk.
Alison Blower Media Coordinator - I Count campaign
Email: [email protected] Tel: 0207729 8732 Mob: 07967 698928

2.  I Count members include: Friends of the Earth, Christian Aid, Greenpeace, Oxfam, People & Planet, NationalFederation of Women’s Institutes, RSPB, Tearfund, World Wide Fund for Nature - UK (Board members), A Rocha, ACTSA, Action Aid, Airport Watch, BMS World Mission, CAFOD, Campaign against Climate Change, Campaign to Protect Rural England, Carplus, Climate Outreach and Information Network, Come off It, Ethical Consumer, Ethical Jobs, From Greenhouse to Green House, Garden Organic, Glasgow Eco-Renovation Network, Global Student Forum, Green TV, Islamic Foundation for Ecology and Environmental Science, Islamic Relief, Medact, National Commission for Justice and Peace, The National Trust for Scotland, Operation Noah, Plan B, Practical Action, Road Block, SAOCC, Save our World, SCIAF (Scottish Action on Climate Change), Shared Energy, SPEAK, Spokes, Surfers Against Sewage, Sustrans, Take Global Warming Seriously, The Wildlife Trusts, Transport 2000, UNA, Unison, Women's Environmental Network, Woodland Trust, World Development Movement, Youth Against Climate Change.

3. The Green Awards 2007 The Green Awards 2007 is a national event showcasing  the value of sustainable development through powerful and creative communications and marketing strategies across different media platforms and marketing disciplines. The event took place on the 26th of October at the Guildhall in London.  .