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Click by Click Guide to Climate Bliss

6th October 2006  

On Friday 6th October at midday, the I Count campaign to stop climate chaos goes live at icount.org.uk. It will take people on a unique interactive and integrated journey through a range of personal and political actions. From loving the power of off, to bending ears in Trafalgar Square, the campaign encourages people to become irresistible.

People can sign up and be counted at www.icount.org.uk or text 'I Count' to 84424.

The site maps and profiles active users and offers personalised action accounts - look out for further interactive developments in the coming weeks.

The wider campaign activity includes the publication of 'I Count: Your step by step guide to climate bliss' by Penguin on 19th October and 'I Count in the Square' - the biggest event of the year to stop climate chaos happening on Saturday 4th November, 1-3pm, Trafalgar Square. Event line-up to be announced.

The campaign aims to reach the parts that others don't and is being launched by the Stop Climate Chaos coalition, bringing together environment and development organisations, unions, faith, community and women's groups. Members include Friends of the Earth, RSPB, Greenpeace, WWF, Oxfam, Tearfund, Christian Aid, the Women's' Institute and UNISON.

Based on branding work by Provokatuer, the website was designed and built by Ellipsis Media and project managed by New Media Consultant Sue Fidler.

Dave Ivy, Ellipsis Media Creative Director says "I Count is an incredibly important cause. The success of campaigns like this can often be heavily dependent on the quality of the website so we were delighted to be commissioned."

Sue Fidler, New Media Consultant says "Being appointed new media consultant for I Count was both an honour and a challenge. Throughout the campaigns lifespan we will add creative concepts and run email and SMS development programmes to ensure we engage and encourage public interaction."

Beth Tegg, Stop Climate Chaos Communications Manager says "We want the I Count campaign to show people how we CAN stop climate chaos - it's not too big a problem to fix. New media will be a critical way in which we inspire and enable both personal and political action".

- ENDS -

Notes to Editors:

For further information and interview or image requests, please contact:

Alison Blower
Media Coordinator
[email protected]
020 7729 8732/07967 698928

SCC members include: A Rocha, ActionAid, ACTSA, Airport Watch, BMS world Mission, CAFOD, Campaign against Climate Change, Carplus, Christian Aid, Friends of the Earth, From Greenhouse to Green House, Garden Organic, Greenpeace, Islamic Foundation for Ecology & Environmental Sciences, Medact, Operation Noah, Oxfam,  People and Planet, Plan B, Practical Action,  Road Block, RSPB,  Save our World, Speak, Surfers Against Sewage, Sustrans, Tearfund, UNISON, The Wildlife Trusts, Take Global Warming Seriously, Transport 2000, National Federation of Women's Institutes, UNA, UNISON, Women's Environment Network, Woodland Trust, World Development Movement and WWF.

The I Count Campaign calls on the UK government to provide:-

  • action internationally: ensure that global greenhouse gas emissions are irreversibly declining by 2015.
  • action for justice: deliver assistance to developing countries to adapt to climate change and give access to clean energy to meet their developmental needs.
  • action in the UK: introduce a Climate Bill to reduce greenhouse gas emissions by at least 3% per year. 

Provokateur, www.provokateur.com, 0207 435 7070; Ellipsis Media, www.ellipsismedia.co.uk, 0208 239 1146