London 14th November 2006.
Broadband TV viewers will for the first time be able to choose from a library of films made by Greenpeace, following the launch today of a new partnership between the environmental organisation and green.tv.
green.tv launched six months ago as the first broadband TV channel for environmental films, with support from the United Nations Environment Programme (UNEP).
Now, thanks to a landmark agreement with Greenpeace, green.tv will show Greenpeace International's films and television news reports, bringing them to a new global broadband TV audience of over 136 million people worldwide, in full-screen streaming video.
The library of over 40 films includes short documentaries of Greenpeace investigations into environmental crimes, 'vlogs' from activists on board Greenpeace ships, special features such as a behind-the-scenes of a fashion show organised to promote toxic-free clothing - even humorous 'shorts' which ape well known TV ads and film genres (check out the 'sperm scene' tribute to Woody Allen's "Everything You Ever Wanted To Know About Sex").
Ade Thomas, Managing Director of green.tv said:
"In our first six months we showed a number of great Greenpeace International films on green.tv but to officially partner up with an ongoing commitment to show Greenpeace's hard-hitting set of films, features and news will ensure that green.tv continues to showcase Greenpeace's fantastic films."
As well as being accessible via the homepage of green.tv, the films are also available to view in a dedicated Greenpeace channel at http://www.green.tv/greenpeace
Martin Atkin, Head of Images at Greenpeace International, said:
"Broadband TV is a great opportunity to reach a massive new audience who want to know more about the environmental challenges facing us today. Greenpeace and green.tv are getting together not just to raise awareness but to encourage people to take action. green.tv and Greenpeace cover these issues in a range and depth that conventional television cannot match."
Martin Atkin, Senior Producer / Head of Images, Greenpeace International, tel: +31 20 718 2000, email: [email protected]
Ade Thomas, Director, green.tv, tel: +44 (0)20 7240 0330, email: [email protected]
You can download this press release from http://static.green.tv/pr/061114_green_tv_greenpeace.pdf