I Count triumphed at the 2007 Green Awards last night when the climate change campaign scooped both the awards it was nominated for.
First up, the I Count book, ‘Climate Bliss', picked up the gong for ‘Best use of Copy’.
The judges described the book as a "finely crafted piece of the copywriters art.”
Before the champagne had had a chance to settle, I Count communications manager, Sarah Jenkinson, was called to the stage once again to receive the award for ‘Best Audio Visual (under 100k)’ for the I Count ‘Irresistible’ film.
The short - that was shown on the big screens on Glastonbury's Pyramid Stage, Live Earth and Reading and Leeds - features appearances from among others, Billy Elliot star, Jamie Bell (pictured), DJ and comedian Alex Zane, and British actor Richard Coyle.
Commenting on the film, the judges said the short had a “strong concept, high production values," and was "modern and positive in tone."
Ashok Sinha, director of I Count said: “The competition for this year’s Green Awards 2007 was formidable and we are delighted and very honoured to pick up awards for both our film and book. The I Count campaign looks forward to the challenge of another creative and distinctive year ahead in the production of our communication activities.”
Published 11:20 - Saturday 27 October 2007